The main theme of the Advanced business approaches 2012 conference is:

IIBA business analyst as a business integrator

According to Ichak K. Adizes, organizations at their peak need integrators who will provide external and internal integration.

Organizations still have a lot of work to do on their association and cooperation culture. The hierarchical silo structures are still too strong in many areas. Organizations are also still mostly focused on products and lack focus on their customers' needs. What and who can they use to make progress in both areas?

One of the newest answers is: IIBA business analysts help managers as business integrators. They provide added value by establishing internal synergies, more efficient ways of doing business and external synergies through partnerships with customers.

IIBA - International Institute of Business Analysis is a global non-profit organization with over 25,000 members in 109 chapters on all continents. The Slovenian chapter has over 50 members.

Its main motto is Helping Business do Business Better

One of its core principles is business integration.

IIBA business analysts in the role of business integrators ensure compliance of the strategic goals and business model with the organization, human resources, processes and IT-systems in the company to connect:

• from the top down - strategy with operations,
  • from the bottom up - employee initiatives and good practices with changes in the organization and its business model,
• horizontally - different business functions i.e. IT and business,
• the successfulness of the organization with customer satisfaction and loyalty.

IIBA business analysts are therefore business integrators who provide the connection with the external (customers) and internal resources of the organization.