The Advance Business Approaches 2011 Conference main theme is to promote organization’s competitiveness.

Because of rapid changes in the global business environment which are result of business processes globalization, increasing integration and dependency between organizations, the rapid development of revolutionary technologies and mobile communications and other continuous radical innovations nowadays, organization's management is facing with increasing competition.

In such circumstances it is no longer enough for organizations just to develop the right strategies or looking for its hidden bay in the blue wide ocean but how to quick respond to more and more new changes in business environment with its entire business. What is more and makes a difference is how to add value compared to competitors in the eyes of their customers.

Organization's management and its employees therefore need new tools and new approaches.

For each manager therefore increasingly important question is becoming: "Is my organization better prepared than our competitors to a rapid adaptation to more and more rapid changes in an increasingly complex external business environment”? Those really successful managers will not take a simple answer, but all the necessary actions to establish mechanisms of co-creating changes in the business environment and ensure sustainable competitive advantage in order to become a highly competitive organization.

Top managers, project managers, business analysts, Human Resources, quality assurance services and other employees need to dedicate special attention to the following areas: innovative business models, flexible organizational capabilities, creative solutions for customers and winning synergies cultures.