This section is intended for upper and middle management (CEOs; managers of strategy and business planning departments; and managers from the marketing and sales, product and service development, process management and controlling departments).

Four presentations will continue the plenary part and cover four elements of organization performance: customer focus; business processes management; alignment of employee competencies with the strategic goals of the organization; and proactive controlling.

The theoretical input from experts will be accompanied by concrete examples of advanced business approaches in companies: Ljubljanske Mlekarne by the marketing director of the year Tina Kumelj; Belinka, which is one of the reference projects by CREA, and another organization, where the progression of their business approaches of developing human resources according to their strategic goals is being studied.

The titles of the presentation of the PERFORMANCE chapter:

• Understanding the real needs of our buyers
• Process excellence for business efficiency
• Alignment between human resource development and the strategic goals of an organization
• From profitability analysis to sales flexibility

The descriptions of the presentations will be available on August 20th.